FREELANCE DİGİTAL MARKETİNG SPECİALİST

Avromed QSC, Baku, Azerbaijan 2024 – 2025
Sr. Digital Marketing Strategist

Together with our team, we are developing and executing a comprehensive digital marketing strategy for the Aloe+ mobile app, driving a 400% increase in downloads and significantly boosting company sales. By leveraging data-driven insights, performance marketing, and user acquisition strategies, we continuously optimize campaign effectiveness across multiple digital channels to enhance brand visibility and customer engagement.

By implementing customer-centric strategies, we continuously optimize the purchase journey and user experience, ensuring a seamless and intuitive transaction process. Our strategic initiatives consistently drive measurable results, fostering a more agile, data-driven, and impactful marketing approach.

Food Packing LLC, Baku, Azerbaijan 2022 – 2024
Sr. Digital Marketing Specialist

I developed and executed online advertising campaigns (Google Ads, social media, YouTube, Meta ads, etc.) I conduct market research and analyze consumer behavior to identify the target audience.

-Set campaign goals and KPIs and track performance to ensure campaigns are meeting objectives.
-Optimizing campaigns for maximum ROI, testing different ad variations, and making data-driven decisions
-Managing budgets and allocating resources effectively to ensure campaign success.
-Collaborating with cross-functional teams, including creative, marketing, and analytics teams
-Designing and executing email marketing campaigns, including creating email templates, list segmentation, and analyzing campaign performance
-Reporting every month's campaign results and making recommendations for future campaigns

CLISSO, London, UK (Remote) 2021 - 2025
Software Development and Consulting Company
UXUI Team Lead

-Lead and mentor a team of UX researchers, fostering growth and development.
-Develop and execute comprehensive UX research strategies that align with business goals.
-Collaborate with cross-functional teams, including product managers, designers, and engineers, to integrate user insights into product development.
-Plan, design, and conduct user research studies, including usability testing, interviews, surveys, and ethnographic studies.
-Analyze and synthesize research findings to generate actionable insights and recommendations.
-Communicate research findings and insights effectively to stakeholders through presentations, reports, and workshops.
-Stay current with industry trends, best practices, and emerging methodologies in UX research.

Hostimul, Baku, Azerbaijan 2021 - 2022
Sr. Digital Marketing Specialist

Develop social media strategies, create content, optimize SEO, analyze performance metrics, and enhance our digital presence.

-Develop and implement social media strategies to promote our services and engage our audience.
-Create, curate, and manage published content (images, videos, written posts) across various social media channels.
-Write and optimize website content to improve search engine rankings and drive organic traffic.
-Monitor social media trends and SEO best practices to ensure our content is up-to-date and effective.
-Collaborate with team members to ensure a cohesive and effective online presence.
-Analyze social media and website performance metrics and adjust strategies as needed.
-Stay current with industry trends, tools, and best practices to continually enhance our digital presence.

Bank VTB Azerbaijan, Baku, Azerbaijan 2021 – 2021
Leading Specialist of the Department of Advertising, Marketing, and Special Projects

As a Digital Marketing Specialist for a bank, I was responsible for managing a Google Ads account and Meta ads account. Through my efforts, the bank was able to provide nearly 1 million AZN loans to customers within a two-month period, solely through online channels.

-Developed and managed digital pay-per-click advertising programs using Google Ads, Facebook, and third-party content distribution networks.
-Produced monthly performance reports for clients for SEMprograms utilizing reporting tools such as Google Analytics; determining key metrics of primary importance to clients and providing trending data to compare results month-by-month.
-Provided ROI analysis for digital marketing campaigns.

Freelance and Outsource Job: Developed social media strategies, created content, optimized SEO, analyzed metrics, enhanced digital presence for Despina Boutique, Felicita Boutique, IN Travel

Crea Time LLC, Baku, Azerbaijan 2018 – 2020
Digital Marketing Specialist

I was responsible for evaluating websites to enhance their search engine rankings and creating unique content for social media. Through my efforts, I successfully drove an increase in sales revenue from social media. Additionally, I played a crucial role in creating a unique audience for the company and attracting new customers.

-Improved search engine rankings for the company's website, resulting in increased organic traffic and visibility.
-Developed and executed successful social media campaigns that increased engagement and sales revenue.
-Created visually appealing and effective email marketing campaigns that boosted customer engagement and conversion rates.
-Developed and managed the company's online reputation, ensuring positive reviews and increased online presence.
-Conducted market research and competitor analysis to identify and implement new marketing strategies.
-Analyzed and reported on marketing performance and provided insights and recommendations to improve future campaigns.
-Managed and optimized the company's PPC and SEM campaigns, resulting in increased conversions and reduced advertising costs